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Keith Fox was the founder and CEO of Brandsoft an enterprise software and services company. Prior to Brandsoft he was Vice President of Worldwide Corporate Marketing at Cisco Systems for over six years. During his time at Cisco he was responsible for worldwide brand strategy, corporate communications, and the Cisco education business. This included the development and positioning of the Cisco brand, developing key programs such as the Cisco e-learning initiatives, and pioneering the Cisco web presence: Cisco Connection On-line (CCO). He also led the development of Cisco's first global TV brand campaign, in the repositioning of Cisco from a router vendor to the positioning of worldwide leader in networking for the Internet.
Before joining Cisco, Keith was Vice President of Worldwide Consumer Markets at Apple Computer where he led the development and positioning of the Macintosh Performa line, the forerunner to the iMac. In his 15 years at Apple, he held a variety of sales, marketing, and general management positions.
Keith currently serves as an advisor to the President at Cal Poly San Luis Obispo as well as the Dean of the School of Business at the University of Connecticut. He has served on the board of three privately held companies.
Keith graduated from the University of Connecticut with a B.S. in Marketing. He holds an M.B.A. from Babson College in Massachusetts. Keith is married with two daughters ages 18 and 15. He is an avid sports enthusiast and golfer. Keith and his family administer the Fox Family Foundation.
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Ron has over 30 years of experience designing, developing and managing sales and marketing channels. From 1978 through 1991, Ron was Apple computers key channel strategist, and as such, was central to Apples reputation as the innovator in channel development, as well as their growth from start-up to a $6.5 Billion market leader (at the time). As one of Apples earliest management team members, he developed many channel policy and practice firsts that have since become industry standards.
Following Apple, Ron was recruited to Sun Microsystems to create and direct the channel transition from the technical market space to the commercial market. This required performing an overhaul of Suns existing world-wide channel architecture. Ron led the company through the industrys first (culturally difficult) process of transitioning from a territory based direct model to a named account partner integrated mix. His leadership of this model was the first to achieve channel best practices and carried the weight of suns growth from $3b to $19b.
After leaving Sun in 1994 -but continuing to guide them as a client- Ron began the work to build Rohner & Associates into Silicon Valleys premier channels consultancy. Ron and his team of professionals have led scores of channel engagements for many of the most prominent companies in technology. Names like Cisco, Sybase, Informix, Seagate, Apple, Sun, Aspect, Access, Remedy, Hyperion, and Microsoft have all benefited from Rohner & Associates strategic approach.
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